As trucking fleet duty cycles continue to blur the lines between traditional regional and linehaul operations, Goodyear is preparing to roll out a new steer tire designed specifically for what it calls the growing “super-regional” segment.
Goodyear Targets ‘Super-Regional’ Sweet Spot with New Steer Tire
Goodyear is preparing to roll out a new steer tire designed to bridge the gap between regional and linehaul for trucking fleets.

At TMC, Goodyear showcased an addition to its portfolio that addresses a need among super-regional fleets.
Deborah Lockridge
At the Technology & Maintenance Council Annual Meeting in Nashville, Heavy Duty Trucking stopped by the Goodyear booth for a preview of its upcoming Endurance SRS (Super Regional Steer) tire, a product aimed at fleets whose operations don’t fit neatly into traditional tire categories.
A Segment That Keeps Evolving
The emergence of the super-regional category reflects broader shifts in freight movement. There are more and more regional operations today, partly because truck drivers are less willing to stay on the road for weeks at a time.
But at the same time, the line has been blurring between regional haul and linehaul.
These trucks might travel 500 miles in a day, predominantly on-highway, but they still deal with stopping, starting, turning, and the scuffing of city driving, Goodyear says.
That mixed-duty cycle creates a challenge for tire design. Linehaul tires are optimized for fuel efficiency and long, steady runs, while regional tires are built to withstand scrub and turning. Super-regional operations demand both.
It’s a fine balance between wear, fuel economy, and durability.

Goodyear's super-regional steer tire is designed to resist wear in higher-scrub applications while also achieving more miles before removal.
Deborah Lockridge
Tire Designed for Mileage and Scrub Resistance
According to information displayed at the booth, Goodyear's Endurance SRS incorporates several features aimed at extending tread life while maintaining even wear:
- Advanced tread compound to resist wear in higher-scrub applications
- Rib-edge sipes designed to promote even wear and longer removal miles
- Enhanced 20/32-inch tread depth for higher mileage in regional routes
- Pressure distribution grooves to help manage shoulder wear
The goal, Goodyear said, is to deliver long miles to removal without sacrificing resistance to irregular wear.
Fleets Driving Demand
The concept is a direct result of fleet feedback. Customers have told Goodyear that they need a tire that fits between traditional regional tires and linehaul tires.
While Goodyear has not officially announced availability, the tire already has undergone extensive development and testing.
More Maintenance

Questar Adds AI-Driven Repair Recommendations to Fleet Maintenance
Questar’s latest maintenance platform uses AI to flag potential failures, recommend repairs, and estimate the cost of waiting, helping fleets prioritize maintenance and save money and downtime.
Read More →
API Formally Approves Next-Gen Engine Oil Category for 2027 Engines
Heavy-duty engine oil marketers can begin finalizing formulations and preparing product packaging to meet the new oil specifications ahead of the January 1 licensing date.
Read More →
Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch
Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.
Read More →
Fullbay Acquires Pitstop to Strengthen AI-Powered Predictive Maintenance
Pitstop AI will use Fullbay's extensive shop data to drive predictive maintenance for trucking fleets and repair shops.
Read More →
HDT Honors the Best New Products of 2025 at TMC [Photos]
Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.
Read More →
Detroit Engines: Trusted Performance, Built for What's Next
The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.
Read More →
EPA Targets DEF Sensor Failures Behind Truck Derates
New guidance allows engine makers to replace problematic DEF sensors with NOx-based systems, aiming to reduce unnecessary derates and downtime caused by failures in the sensors designed to monitor diesel exhaust fluid on trucks.
Read More →
Hendrickson Unveils Watchman Smart Wheel-End System at TMC
Hendrickson’s new sensor platform integrates with its TireMaax system to deliver real-time tire and wheel-end insights, targeting uptime and cost savings.
Read More →
Over-the-Air Updates and the Modern Powertrain Explained
Over-the-air updates are moving beyond recalls, and expanding how fleets manage performance, compliance, and uptime.
Read More →
SKF, TMC Expand Hands-On Training to Boost Technician Skills at Annual Meeting
A new partnership between SFK and TMC brings certified, on-site instruction focused on wheel-end reliability and maintenance best practices.
Read More →
