Tire Industry Association and the Specialty Equipment Market Association have teamed up to create the Global Tire Expo - Powered by TIA, a tire industry-only part of the SEMA Show, slated for Nov. 2-5, 2010
at the Las Vegas Convention Center in Las Vegas. The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

The Expo will have its own branding, entrance units and color scheme. Tire manufacturers' booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them on a one-on-one basis to assist them with every aspect of exhibiting at the show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks include "TPMS at 10," "Tires at 2" and "Management at 4." Every day of the show, each track will feature a session relevant to tire dealers.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Tire & Wheel Council, effective immediately.

SEMA is reaching out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their show plans, which could save exhibitors up to 20 percent on their show-related spending.

According to Chris Kersting, SEMA president and CEO, the show draws more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products," said Kersting. "The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

Tire industry companies looking for exhibition space in the new Expo should visit www.semashow.com. Attendee registration is expected to open in April.