Michael Jackson is retiring as general manager of Western Star Truck Sales after 10 years with Daimler Trucks North America, the company announced. Jackson is set to retire on March 31.
Western Star Names New General Manager
Michael Jackson is retiring as general manager of Western Star Truck Sales after 10 years with Daimler Trucks North America. He is being succeeded by Kelley Platt.
by Staff
February 3, 2015
Kelley Platt is succeeding Michael Jackson as the Western Star general manager. Photo courtesy of DTNA
2 min to read
Kelley Platt will assume Jackson's former role as general manager, leaving her role as president and CEO of Thomas Built Buses. Plat has been with DTNA since 1989 playing a crucial role in the company’s acquisition of Western Star and Thomas Built Buses.
"Michael has been instrumental to the success of the Western Star brand," said Martin Daum, president and CEO of DTNA. "We wish Michael the very best in his future endeavors and we have the utmost confidence in Kelley Platt and her ability to keep Western Star's momentum going."
Jackson joined DTNA in 2005 as the general manager of marketing and controlling. Since taking over the role with Western Star in 2009, Jackson oversaw several successful product launches including the new Western Star 5700XE.
"Working for Daimler Trucks North America has been an important part of my life professionally and personally," said Jackson. "I am pleased to retire and leave the Western Star brand in the capable hands of my successor Kelley Platt."
Platt recieved her bachelor's degree in economics from Colby College and her MBA from Duke University. She will be relocating to the Portland, Ore., area to oversee Western Star's initiatives from the DTNA corporate headquarters.
More Fleet Management
ACT: Trucking Volumes Rise, Capacity Tightens as Fuel Prices Cloud Outlook
ACT Research data shows volumes hitting a four-year high and supply-demand balance strengthening, but higher oil prices are undercutting tariff relief and tempering optimism.
Read More →
Wabash Teams Physical Security With Digital Tech For Better Cargo Visibility
The patent-pending cargo solution integrates a digitally connected cargo door and an intelligent locking system with the TrailerHawk.AI technology platform.
Read More →
From Diesel Prices to Cyberattacks: How the Iran War Is Affecting Trucking
The impact of the Iran conflict extends beyond fuel costs, bringing more fraud and cybersecurity risks to the trucking industry.
Read More →
ATA’s Spear Warns Fuel Prices, Trade Policy, and Global Conflict Could Stall Trucking Recovery
Speaking at the TMC Annual Meeting in Nashville, ATA President Chris Spear said trucking faces mounting pressure from rising fuel prices, geopolitical instability, and uncertainty around trade policy.
Read More →
New Entrants, Chameleon Carriers, and Safety: Is It Too Easy to Start a Trucking Company?
More than 100,000 new trucking companies enter the industry each year, but regulators manage to audit only a fraction of them. That churn creates opportunities for inexperienced startups — and for “chameleon carriers” that shut down after safety violations and reappear under new identities. Read more from Deborah Lockridge in this commentary.
Read More →
Fleet Managers Invited to Apply for Exclusive HDT Exchange Event
HDTX is an intimate event that connects heavy-duty trucking fleet managers with industry suppliers through small-group discussions, educational sessions, and structured one-on-one meetings.
Read More →
DAT Launches iPhone Widget to Help Owner-Operators Find Loads Faster
New DAT One feature shows top-paying loads directly on an iPhone’s home screen, helping carriers react faster to spot-market opportunities.
Read More →
Optimal Dynamics Launches AI System to Help Carriers Choose Better Freight
Optimal Dynamics says its new Scale platform uses AI agents and optimization to help carriers find and secure freight that improves network balance and profitability.
Read More →
DAT: Flatbed Demand Climbs as Van and Reefer Rates Soften
DAT Freight & Analytics data shows tightening flatbed capacity, easing produce markets, and softening van and reefer rates.
Read More →
Run on Less “Messy Middle” Data Shows Multiple Paths Forward for Truck Powertrains [Watch]
NACFE's Run on Less - Messy Middle project demonstrates the power of data in helping to guide the future of alternative fuels and powertrains for heavy-duty trucks.
Read More →