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All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Truckingby Deborah LockridgeFebruary 11, 2014

Recruiting Women Drivers: Trucking as a Career Choice

The under-representation of women in the trucking industry is a special interest of Editor in Chief Deborah Lockridge, whether it's behind the wheel or in the board room. Her "All That's Trucking" blog post highlights three companies who are actively recruiting women drivers.

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All That's Truckingby Deborah LockridgeFebruary 5, 2014

Snow and Social Media

Twitter and Facebook are a valuable way of sharing information that becomes especially apparent in the hazardous winter weather we've been facing, says Deborah Lockridge in her "All That's Trucking" blog.

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All That's Truckingby Deborah LockridgeFebruary 3, 2014

Infrastructure and a 1949 Hudson

Can a man in a rusted old 1949 Hudson help bring attention to the nation's crumbling infrastructure and help grow interest in funding improvements? Editor in Chief Deborah Lockridge introduces you to Dan McNichol and his Dire States project in her "All That's Trucking" blog.

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All That's Truckingby Deborah LockridgeJanuary 15, 2014

Winning the Information Race

Trucking today runs on information as much as it does diesel fuel. The days of sending a truck out and not knowing where it was unless the driver found a pay phone and called in to tell you are long behind us. Today we can not only know where that truck is, we can know if the driver’s speeding, if the trailer’s at the right temperature, even if a tire is low on air.

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All That's Truckingby Deborah LockridgeDecember 31, 2013

Telling Trucking’s Stories

A new image campaign was announced at ATA’s annual Management Conference and Exhibition. Are you yawning? Another one, you say? What’s so special about this one? Read on.

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All That's Truckingby Deborah LockridgeDecember 16, 2013

Does Santa Need a Routing/Navigation System?

How does Santa do what he does? It's a source of speculation among kids of all ages every Christmas season. What if Santa used an intelligent location platform to plan his route around the world?

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