All That's Trucking
Deborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
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SEARCHMENUSEARCHDeborah Lockridge
Editor and Associate Publisher
Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,
Volvo Trucks has had good success with its series of viral videos illustrating the precision steering on its European trucks, but it hit the ball out of the park with its most recent effort, "The Epic Split," which became the most viewed automotive commercial on YouTube ever.
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Phil Byrd, the new chairman of the American Trucking Associations, may offer a little different perspective as an executive with a relatively small company, according to a report in his local paper.
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"Lana R. Batts and trucking are joined at the axle." So reads the opening sentence of a profile of Batts in DC Velocity, a magazine for distribution center managers and executives, where she talks about trucking and her latest endeavor, driver screening.
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What were you doing 50 years ago, when you heard that JFK had been assassinated? If you’re age 55 or older, you probably remember that moment clearly, sociologists say. Senior Editor Tom Berg, who’s now 70, recalls how news of the event directly affected his part-time truck-driving job.
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The “Hiring Military Veterans” feature in the current issue of Heavy Duty Trucking was an easy assignment for me to take on, because I was in the Army from 1965 to ’67 and afterwards went to work “in the real world” – anywhere outside the service. Jobs were plentiful for a while, so no complaints from me. And I appreciate the service and experience of millions of other vets, then and now.
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The right parts and service decisions can help you meet on-time delivery goals with customers, improve your cost per mile, reduce downtime, improve utilization, better your CSA scores, even help retain drivers and cut turnover.
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